Corporate Insights: Meeting the Challenge of Corporate Entrepreneurship
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For large companies, creating new businesses is the challenge of the day.
In our first < Corporate Insight> we first describe the management issues facing companies that pursue new-business creation, as well as the usual problematic responses.
We then explore a number of the most critical balancing acts companies must perform, the choices they entail, and the risks corporations face when they fail to get the balance right.
We conclude with a look at the hybrid systems that are often needed to support these balancing acts, focusing in particular on Innocells (The hub of digital ventures and corporate venture arm of Banco Sabadell) because of its success in mastering several of them simultaneously.
- The moderator of the event will be Diego Fernández, manager of Ogilvy Upcelerator, who currently helps other companies to establish and deploy their innovation strategy, creating personalized corporate entrepreneurship programs.
- Marcos Cuevas, founder of Acquamedia, is an entrepreneur with extensive experience in creating successful global content companies in the mobile and internet sector. He used to work for Startupbootcamp Internet of Things & Data, and is always open to advise start-ups in their journey to grow.